The best first concepts come from the clearest briefs. None of this needs design knowledge. Twenty minutes with a notes app is plenty.
- Describe your best customer. One real person, not a demographic. What do they buy, and why from you?
- Name three competitors. And one thing each does better or worse than you.
- Collect three things you like. Any brand, any industry. A coffee bag, a bank app, a shop sign. Say what you like about each.
- List what you hate. Colours, styles, clichés. This saves more time than anything else on this list.
- Write down the words you already use. How you describe the business to a stranger at a party. That sentence often becomes the headline.
Got those? Our brief form asks for exactly this. Start yours.