Fast because it is planned, not rushed.
Five years of doing this one thing has turned it into a routine. Every hour has a job. Here is what happens to your project, and when you will hear from us.
The Standard clock.
Complex projects follow the same steps over seven days, with a third concept and an extra round of changes.
0hours
Brief and payment
A short form about your business, your customers, three brands you admire and anything you hate. Pay, and the clock starts the moment it lands.
Your part: 10 min2
Your designer says hello
One senior designer is assigned and stays with you to the end. They read your brief, look at your competitors and send any questions on email or WhatsApp.
6
Research and sketches
Dozens of rough marks and layouts on paper. Most get thrown away. The strongest two are taken forward.
24
Concepts in your inbox
Two directions shown on real things: your shop sign, your homepage, a business card, an Instagram post. Each comes with a short note on why it works.
30
You choose and comment
Pick one and tell us what to change. "Make it feel friendlier" is a perfectly good note. We will ask if we need more.
Your part: 20 min36
Refinement
The chosen direction is tightened: spacing, colour, type, small-size versions. Your second round of changes happens here if you need it.
48
Website built on the brand
Your developer builds the site on the final identity. You get a preview link to check on your own phone.
64
Checks
Speed, mobile layouts, forms, spelling, accessibility basics and every link. A second designer reviews the work with fresh eyes.
72
Handoff
Final logo files, brand guide and a live website on your domain. A short video shows you how to edit text and photos yourself.
Your part: 10 min
What we need from you.
Not much. If you have none of these, that is fine; we work with what exists.
A few honest answers
Who buys from you, why they pick you over the shop down the road, and what you want people to feel.
Things you like
Three brands or websites you admire, from any industry. Screenshots are perfect.
Your words and photos
For websites: rough text for each page and any photos you have. No text yet? Add copywriting for $90.
Logins when we launch
Access to your domain so we can connect the site. We walk you through it if you have never done it.
After hour 72.
Handoff is not goodbye. Here is what happens next.
What if I need changes after handoff?
Standard includes seven days of small fixes, Complex includes thirty. After that, small edits are $35 each and usually done the same day.
Do I own everything?
Yes. Full rights to the logo, files and website transfer to you on handoff. Source files included.
What if the clock runs over?
It rarely does, 94% of projects land on time. If we are late because of us, you get 20% back. If we are waiting on your feedback, the clock pauses and we tell you.
Can I come back for more later?
Most clients do. Packaging, a new page, a second location. Returning clients skip the brief and start at hour 2.
Ready when you are.
Start now and your Standard handoff lands on Thursday.