I spent eight years at agencies where a logo took six weeks. I did not spend six weeks designing it. I spent about three days. The rest was waiting.
Where agency time goes
Waiting for a kickoff slot. Waiting for a workshop. Waiting for the strategy deck to be approved before anyone opens a sketchbook. Waiting for the next review meeting because everyone's calendar is full. The design itself is the smallest part of the timeline.
What we cut
The meetings become a written brief. The strategy deck becomes a page of notes the designer writes for themselves. Reviews happen in your inbox, on your schedule, with a clear deadline. Nobody waits for a calendar slot.
What we keep
The thinking. Research on your competitors, dozens of rough sketches, a second designer checking the final work. The parts that make a brand good are all still there; they just happen back to back.
When 72 hours is not enough
A clinic with twelve services, a shop with a hundred products, a brand that needs packaging and signage. That is why the Complex package takes a week. We would rather tell you up front than rush it.