Work / Brand + website, Complex
Fernhill Dental
Dr. Amira Haddad took over a practice with a tooth-shaped logo in hospital blue and a website from 2014. Patients were nervous before they walked in. She wanted the brand to do some of the calming.
- Package
- Brand + website, Complex
- Delivered in
- 7 days
- Price
- $1,180
- Team
- Nadia, Tomás, Elif
The dentist people stop avoiding.
The brief
No teeth, no smiles, no blue. A family clinic should feel like a good neighbour, not an operating room. The site had to explain treatments plainly, show real prices and let new patients pay a booking deposit to cut no-shows.
What we made
A fern-leaf mark in deep green and warm sand, with rounded type that reads gentle without being childish. Three directions on day two; the team voted for the fern.
- Full 24-page brand guide, signage, appointment cards and uniforms.
- Twelve-page site with a treatment price list in plain English.
- Online booking with a $25 deposit taken through Stripe.
- A "nervous patients" page, which is now the second most visited.
The dentist people stop avoiding.
Calm dentistry.
What happened next
No-shows fell from about one in eight to one in thirty after deposits went live. New patient enquiries doubled in the first quarter, and the signage went up the following month.
“We got a calmer brand and a site that takes deposits. No-shows fell off a cliff.”Dr. Amira Haddad, principal dentist