Work / Brand + website, Standard
Nettle & Co.
Rosa and Finn grew their herbs on a rented allotment and sold tea in brown paper bags with a printed sticker. Stockists liked the tea and ignored the bags. They needed to look like a real brand before a trade fair on Saturday.
- Package
- Brand + website
- Delivered in
- 71 hours
- Price
- $620
- Team
- Tomás, Priya
Loose-leaf tea, grown slow.
The brief
Loose-leaf herbal tea, eleven blends, sold at markets and online through a marketplace that took 15%. They wanted their own shop and a look that a deli buyer would take seriously, without losing the hand-grown feel.
The hard limit was the date. A regional food fair on Saturday, labels at the printer by Thursday night.
What we made
A leaf-in-a-circle mark that works as a stamp, a label seal and a favicon. A serif wordmark that reads warm at small sizes, with a palette pulled from dried nettle and oat.
- Two logo directions on hour 24; they picked the seal and asked for a thicker stem.
- Label system for eleven blends, one template with a colour per blend.
- Five-page shop site: home, shop, our garden, stockists, contact.
- Brand guide, eight pages, plus print-ready label files.
Loose-leaf tea, grown slow.
Tea, grown slow.
What happened next
Labels went to the printer at 9pm Thursday. At the fair they signed two delis and a farm shop. Six weeks later, 60% of their orders come through their own site instead of the marketplace.
“We sent a voice note on Monday and had labels at the printer by Thursday. Two delis stocked us that weekend.”Rosa Lindqvist, co-founder